As we enter the new year, it's a good time to reflect on the past and start setting branding and creative goals for the future. This is especially true for businesses and brands, who can use the new year as an opportunity to set creative...
Continue ReadingMost small business owners and entrepreneurs erroneously believe that a logo and a brand are one in the same thing. In most cases, these two terms are even used interchangeably, which begs the question: What exactly is the difference between a logo and a brand? What...
Continue ReadingAll too often, we get clients who approach us with a very clear agenda of what they want us to do. Problem is— in many cases, they’re coming from a place of believing it’s the right path and not actually knowing. We believe it’s impossible...
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