Creative and Brand Resolutions For The New Year

Creative and Brand Resolutions For The New Year

As we enter the new year, it’s a good time to reflect on the past and start setting branding and creative goals for the future. This is especially true for businesses and brands, who can use the new year as an opportunity to set creative goals and define their brand direction for the coming months.

While the idea and concept of ‘New Years Resolutions’ always seem a bit hokey, here are five reasons why setting creative goals is important for your brand:


  1. Creativity helps you stand out: In a world full of competition, and let’s face it – noise… it’s important for your brand to differentiate itself from others. By setting realistic creative goals, you can orient your team to come up with new and innovative ideas that will set your brand apart from the rest.
  2. Creativity inspires growth: Creative thinking can lead to new products, services, and business models that can drive growth for your brand. By setting goals that challenge your team to think creatively, you can identify new opportunities for growth and expansion.
  3. Creativity breeds collaboration: Collaboration is key to creative problem-solving and idea generation. By setting creative goals, you can encourage your team to work together and share ideas, which can lead to a more cohesive and productive team.
  4. Creativity keeps you fresh: Setting creative goals can help keep your brand fresh and relevant in the market. By constantly coming up with new ideas, you can stay ahead of trends and maintain a strong presence in your industry.
  5. Creativity can improve customer experience: Creativity can lead to new and improved products and services that can enhance the customer experience. By setting goals that focus on improving the customer experience, you can build loyalty and increase customer satisfaction.

To set effective creative goals for your brand, it’s important to be specific and measurable.


For example, instead of setting a vague goal like “let’s increase our creativity,” you might set a goal like “let’s come up with one new product or service per quarter that addresses a specific customer need.”

This goal is

  • Specific
  • Measurable
  • And gives clear direction to work towards

Goals Without A Plan Are Just Fantasies

In addition to setting specific goals, it’s also important to have a plan in place for achieving them. This might include setting deadlines, identifying resources, and establishing clear roles and responsibilities. By creating a roadmap for achieving your creative or branding goals, you can increase your chances of actually doing them.

In conclusion, setting creative goals is an important part of building a successful brand. With the start of a new year on the horizon, setting clear and actionable goals for your branding and creative messaging is critical. If you’re in need of help in helping to define your goals or vision, we can help.