Warner Bros. Records is the one of the largest record companies in the world, with such acts as Linkin Park, Metallica, and Madonna. In a fight to capitalize on the digital advent of music, the label sought to make use of digital promotion via a 2005 HTML email campaign. In order to stand out, they turned to Eyenovation to push the limits of what was technically possible. We delivered rich solutions that could still easily be relevant today, even some 5 years later.
We developed engaging HTML email campaigns with click-through metrics that targeted media outlets and industry insiders.