Max Papis Innovations debuted their 2020 reference guide at the recent Performance Racing Industry trade show. They tasked Eyenovation with the refresh of the printed piece, showcasing the latest in steering wheel and racing seat technology. We opted for a perfect bound, image driven solution...
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The off-road vehicle and aftermarket accessory is the fastest growing segment in the automotive industry. With a torrent of new companies all flocking to get a piece of the action, having a memorable and meaningful brand is of utmost importance. Eyenovation worked with Alpha Wheels...
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There's no denying the reach and appeal of NASCAR. It's the most popular form of motorsport in North America and has a true global following. Through our creative role at Oakley Motorsport, we were asked to come up with a design scheme for the 2014...
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The International Kart Federation is the oldest and very first karting organization on the planet. Started in 1957, the governing body sanctions racing events throughout the country. Recently, the organization changed directions and needed a new brand to coincide with the shift in strategy. The...
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FIKSE Wheels is a North American stalwart forged wheel manufacturer. The brand was one of the first in the industry to revolutionize the concept of quality and precision. For many years, FIKSE Wheels has struggled in remain relevant and has changed ownership in the process....
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The SKUSA SuperNationals is quite simply the largest professional kart racing event in North America. With the 20th anniversary slated for 2016, Eyenovation was trusted yet again with the creative and digital strategy for the event. We have worked with Superkarts! USA for many years,...
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When North America's largest karting organization wanted to launch a new racing tire, they turned to Eyenovation for complete creative guidance. Not only did we come up with the name, but we created the entire brand and identity for new upstart....
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Music and automotive culture are things near and dear to us at Eyenovation. They’re the cornerstone of our company, and the bulk of our client work. So with that said, it was a terrific honor when award winning car audio engineer, Eric Stevens, reached out...
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BRM Chronographes sought to create a micro catalog for their 2014 collection additions. Given their limited budget and narrow timeframe, we developed a very inexpensive piece that could serve as an inexpensive and effective marketing piece. The booklet features BRM Chronographes 2014 line of lightweight...
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The city of Modesto California is working on an ambitious campaign to create the most prestigious downtown professional karting street race in North America. They approached us based on our previous work with Superkarts! USA to help create initial art direction pieces for the Modesto Grand Prix....
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