Not all projects see the light of day for one reason or another. And such is the case for the Formula GP Experience web site. The project was another collaboration between our studio and Manifest Group and (would have been) the online site for the Formula GP...
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The IndyLights racing series was once one of the premier open wheel racing championships in North America. In recent years, the awareness and participation has dwindled. This has led to a change in ownership and a new management team with renewed interest in revitalizing the...
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The International Kart Federation is the oldest and very first karting organization on the planet. Started in 1957, the governing body sanctions racing events throughout the country. Recently, the organization changed directions and needed a new brand to coincide with the shift in strategy. The...
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When North America's largest karting organization wanted to launch a new racing tire, they turned to Eyenovation for complete creative guidance. Not only did we come up with the name, but we created the entire brand and identity for new upstart....
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BRM Chronographes sought to create a micro catalog for their 2014 collection additions. Given their limited budget and narrow timeframe, we developed a very inexpensive piece that could serve as an inexpensive and effective marketing piece. The booklet features BRM Chronographes 2014 line of lightweight...
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The city of Modesto California is working on an ambitious campaign to create the most prestigious downtown professional karting street race in North America. They approached us based on our previous work with Superkarts! USA to help create initial art direction pieces for the Modesto Grand Prix....
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Connor De Phillippi is an American racing phenom with a bright future. He has dominated virtually every form of motorsport since he was a child and recently attracted the interest of the famed German powerhouse, Porsche. Eyenovation has worked with Connor De Phillippi for many...
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Superkarts! USA is the leading kart racing organization in the United States. Their events attract the highest calibre drivers from around the world, including none other than Formula 1 legend Michael Schumacher. We have worked closely with the organization in the last decade to ensure...
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Oakley is a leading action sports eyewear and apparel company. Their products are seen on countless athletes in many different disciplines. In recent years, Oakley has made a dramatic push in to racing and special projects, drawing upon outside talent when the need arises. Eyenovation...
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BRM Chronographs is a French luxury timepiece manufacturer that creates signature and unique chronographs for high end clientele. To enhance their brand to an American demographic, BRM turned to Eyenovation to spearhead their digital presence and outreach. We worked closely with the watchmaker to develop...
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