For the 2010 NHL season, The Los Angeles Kings NHL hockey team conceived and partnered with the Fanz Choice (Club’s Choice) corporation to launch a fan loyalty program. The concept was a ‘frequent flyer’ like system that would reward fans for supporting local Los Angeles businesses. Eyenovation was trusted to develop the company’s identity from concept to completion and provide preliminary art direction.
We began with rough concepts in the attempt to develop a memorable, yet playful company mascot. The result was an instant classic that won its way in to the hearts and minds of loyal Kings’ fans. The brand extended to all components of the company’s collateral based on our provided guidelines and input.