Nite Rider Technical Lighting Systems manufacture high intensity lighting kits for cyclists who take their riding to the extreme. We collaborated with Manifest Group to help develop a streamlined and managed content solution for NiteRider’s rebranded website. The new site features rich social networking integration, a full content management system, an online store, as well as immersive multimedia content.
We took the art direction and visuals already created and spearheaded the technical and logistical aspects of the site. We helped create a solution for NiteRider’s staff to manage content, process sales, and integrate social networking services.