CalSpeed Karting is the official karting facility for the Auto Club Speedway – host of NASCAR’s Sprint Cup Series. The karting organization needed a new web presence that showcased the company’s growing matrix of products and services. The design also features a rich back-end content management system, which allows the CalSpeed Karting staff to manage and update the site on their own.
To compliment the site, we also developed a series of supporting documents like track maps and downloadable directions. And to commemorate the new site, we developed a limited edition run of signature apparel for patrons to purchase online.