The city of Lancaster California is located an hour from downtown Los Angeles. It is a flourishing city in the heart of the Antelope Valley, in southern California’s high desert. To draw awareness to their growing community, the city facilitates several events throughout the calendar year. One such initiative is a professional kart race dubbed the Streets of Lancaster Grand Prix. The idea was to showcase the region’s top drivers twisting and turning through the downtown streets. Thanks in part to our vast experience in motorsports, the city tapped us to develop preliminary art direction for the event. We created a new logo and expanded that to some key identity and collateral pieces.