Ryan Villopoto is the reigning Monster Energy AMA Supercross champion, and the man to beat in professional motocross. When we got the invitation to develop an identity for him, we were honored to work with such a great ambassador of the sport. The identity would be used in a variety of different formats, so we sought to create something that was both simple, yet memorable.
We took the existing RV2 moniker and fashioned it into a new format. The result features a knockout portion for the number “2” and a solution that works in both light or dark colorways. The logo can be seen in use in a variety of personal items for Ryan Villopoto. The California rider is poised to repeat again as Supercross champion and it’s a privilege to see the finished brand in victory lane.