Not all projects see the light of day for one reason or another. And such is the case for the Formula GP Experience web site. The project was another collaboration between our studio and Manifest Group and (would have been) the online site for the Formula GP Experience. The business concept involved a real Formula 1 car modified to accommodate 2 passengers, making for the ultimate in thrill seeking and corporate outings.
The site’s custom back-end offered an interactive online reservation system and event calendar, with reservation and confirmation solutions.