Steve McQueen Car Show
Steve McQueen Car Show Art Direction
Steve McQueen was an avid car and motorcycle enthusiast and arguably the first real ‘influencer’ in mainstream Hollywood culture. Every year, his estate puts on a charity car show and gala to raise money for Boys Republic. The same school Steve attended before becoming a Hollywood icon.
We worked with the McQueen family and Boys Republic to help art direct some aspects of show collateral. With each year representing a different movie in Steve’s catalog, we designed and created various touch points that mimicked popular movies.
Client
Steve McQueen Family
Benefitting
Boys Republic
Art Director
Chris Ortenburger
The Friends of Steve McQueen Car and Motorcycle Show is an automotive gathering and a charity gala held every first weekend in June to raise funds for Boys Republic, a private, non-profit, nonsectarian community for at-risk boys and girls ages 13-17. Established in 2008 by members and friends of the (Porsche) 356 Club of Southern California, the event attracts automobile, motorcycle and off-road motorsports enthusiasts from throughout the world.
