Project Vitals
Developed an entire identity campaign for the National Guard, highlighting their sponsorship of the biggest kart race in North America. Created virtually every component of the event collateral, and did so on a very tight deadline.
Services Provided:
• Event Collateral
• Graphic Design
• Art Direction
• Apparel Design
National Guard The Army National Guard is one of America's most respected names, and a client with interesting needs. Unlike a traditional capitalist business looking to sell a product or service, the National Guard has a challenge of outright name recognition, awareness, and ultimately recruitment. One such way they reach their target demographic is by motorsports, which they've found to be integral to their marketing efforts.
When the National Guard made the decision to sponsor the largest kart race in North America, they called upon Eyenovation Multimedia to design the creative pieces for the event. We worked closely with their advertising division to deliver materials that truly honored and captured the essence of the National Guard. The final deliverables took on a predictable stars and stripes theme, but was done in a classy and elegant manner. The National Guard's top brass was nothing short of impressed and the event was a resounding success.
For an overview of the event, please see the highlight video by clicking here.
