Project Vitals
Developed complete identity system based on initial sketches and translated that into a variety of materials. Created can concept for production and developed key elements of the marketing campaign.
Fuel Energy Beverage The energy drink market is highly competitive and arguably quite saturated with brands from all over the world. Creating an iconic fixture amongst the existing icons would be very challenging for anyone. But when Fuel Energy Beverage contacted us with their unique spin on the concept, we were immediately intrigued. Unlike other drinks on the market, Fuel is entirely natural - made with unprocessed ingredients. The result is a crisp, fresh taste, without artificial fillers.
Fuel Energy Beverage hired Eyenovation to develop and refine the company's logo, and translate that into a can design. We worked closely with the outfit to develop a concept that was not only stylish, but informative too. We put important facts in key places to communicate the all natural difference. Once the cans were in production, it was on to what makes any energy drink popular - the buzz marketing. Eyenovation developed key elements in Fuel's marketing campaign, including vehicle wraps, corporate attire, and business communication pieces such as invoices, letterhead, and business cards.
