Alpha Wheels
Client
Alpha Wheels
Year
2020
Services
Brand Design
Corporate Identity
Brand Positioning
Awards
Boutique Off-road Wheels Made With Passion
The off-road vehicle and aftermarket accessory is the fastest growing segment in the automotive industry. With a torrent of new companies all flocking to get a piece of the action, having a memorable and meaningful brand is of utmost importance. Eyenovation worked with Alpha Wheels to create a brand that was not only aesthetically pleasing, but also extremely functional.
We created a mark that will work just as well on a center cap as it will on a giant billboard. The “A” symbol was a nod to an abstract mountain peak, which also tied in nicely with the messaging.
Pantone® 532 C
CMYK / RGB
#232323
Pantone® 185 C
CMYK / RGB
#ff0000
Pantone® Grey
CMYK / RGB
#eeeeee
Pantone® 663 C
CMYK / RGB
#f7f7f7
⸺ Qualitative Research
Before beginning, we worked with the client do do very extensive research on the existing off-road market.
⸺ Sketch Concepts
We started with many explorations in pencil, just to land on a direction the client resonated with
⸺ Asset Development
Once we have the primary logo designed, we worked with Alpha Wheels to develop some beginning pieces of their brand identity for use in communication.
