AIM SportsAiM Sports is a world leader in data acquisition and racing instrumentation. Their products help race teams decipher immeasurable amounts of data and allow mechanics and engineers to understand how changes affect performance. When it came time to create eye catching advertisements that engaged, they called on us.
We developed an ad campaign that communicated the complex terms in simple language. With terms and concepts that might be difficult for the laymen, our deliverables used high impact imagery and concise copy to convey the desired message. Our studio was also responsible in helping extend the company's flagship product into race series logos they sponsored. The results were well received and added considerable brand recognition to AiM Sport's core audience.