We admit it, we’re passionate about many sports here, soccer (football) being one of them. Because we’re based in Los Angeles and long-time supporters of the Los Angeles Galaxy – we figured we’d engage in a sort of guerrilla pitch while creating something unique for the studio walls in the process.
- The idea: Create a poster series featuring the team’s star players David Beckham and Landon Donovan.
- The approach: Walk right up to the players and (hopefully) impress them enough to put the files / images in the marketing brass’ hands at the team’s front office.
Being that the poster wasn’t exactly “commissioned,” half our challenge was finding a collection of images in high enough resolution useful enough to make into a cohesive concept. Given that Landon Donovan is known to live in Manhattan Beach and David Beckham’s ties to Hollywood, blending those elements together made sense. And of course, the famed Los Angeles skyline served as a great and logical backdrop.
Given the likelihood of meeting both players in the same place, at the same time, was unlikely we designed each image to stand alone on its own. Of course, included with each player’s copy was the other player’s “piece,” so the logic of the images connecting to form one composite poster would be obvious.
So now the next step would be getting the designs in front of the players themselves. No small feat considering that David Beckham is arguably the most popular footballer in the world and typically travels with security. Luckily, the team has a reputation of interacting with their fan base and we were fortunate enough to get an exclusive invite to an official team event.
Luckily, the stars aligned (no pun intended) and we were lucky enough to get in front of both players despite swarms of people. Both received copies with our compliments, and both seem quite impressed with our interpretation of their likenesses. As for whether or not it will translate into anything official – one only knows. But at the very least we have a completely unique piece of art for our office. Anything more would simply be the cherry on the sundae.
