November at Eyenovation means one thing – the SKUSA SuperNationals. It’s a project we’ve handled for the least 6 years. In 2011, we were again tasked with designing a top to bottom campaign for the event. We created everything from the event logo, to the official poster, staff and fan merchandise, and also physical signage throughout the hotel.
Race winner, Anthony Abasse sports the official logo and Dan Wheldon memorial sticker on the front of his kart.
SKUSA SuperNationals XV staff crew shirt, featuring 4 color graphics and dye sublimated material. Each year we design something different and the shirts end up being a collectors’ item.
We designed several displays throughout the hotel, showcasing karting to new fans and future participants. In this case, the Intrepid Kart is shown next to a sign we created with a QR code campaign.
Next year’s race poster will feature 2011′s winner – Anthony Abasse. He is shown here leading 2009 race winner, Bas Lammers.
The 8000 square foot podium room and audience setup trumps almost anything in motorsports. The structure is nearly 20 feet wide and 9 feet high. We design the aesthetics for the event each year.
